According to Celestine, who works at Metro FM in Nigeria, Nigerians hardly see Ghanaian musicians in their country for promotional tours.
He added that the Nigerian Broadcasting Commission has passed a law which allows the country to play more than 80 per cent of Nigerian songs hence Ghanaians should emulate it to make their music industry lucrative.
“If your song is not popular in a place you don’t expect them to dance to what they don’t know. The song will have to penetrate the market. If people can’t relate to your song then it’s like you’re making noise…” he said on Daybreak Hitz on Hitz FM on Monday.
“The policy is still in place on paper because our radio stations play 90 per cent Nigerian music. You hardly hear foreign songs because we have enough local content. The government also sponsors the industry since it’s the second largest source of income for the youth,” he told Andy Dosty.
Her statement follows Nigerians going mute on some of Ghana’s top artistes including Shatta Wale and Stonebwoy during their performance over the weekend at a Zylofon’s concert in Nigeria.
According to her, Ghanaians are more creative in the entertainment industry hence passing the legislative instrument will improve the sector to be at par with the Nigerian market.
“Ghanaians are creative in the arts sector. They have the best dancers. What Nigerian artistes are enjoying today is about something they planned years back. There was a time when you tune to any radio station, you will hear 99 per cent of foreign songs so the government decided to change the media policy. The media sets the agenda and make sure to follow the law. It helped a lot of artistes on their project…” he explained.